Paid Social Media Ads

Paid social scoped around your margins, not just your reach.

Meta, TikTok and Pinterest campaigns built around your actual product economics — what you can afford to pay for a customer, and what the storefront needs to convert them.

PAID SOCIAL MEDIA ADS
From £1,200 / month

Monthly management fee, excluding ad spend. Final price based on platform mix and spend

  • Dedicated paid social consultant
  • Meta, TikTok & Pinterest campaign builds
  • Social commerce & shop feed setup
  • Creative testing framework & reporting
Start a project
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Ads that respect your margins

Most paid social runs to a platform's own optimisation goal rather than the brand's actual margin — more clicks, more reach, more conversions, regardless of what each one actually costs to acquire.

Socomm scopes a target CAC against your real product economics before campaigns launch, so the platform is optimising toward a number that matters to your business.

Strategy & Audience

  • Platform mix (Meta/TikTok/Pinterest)
  • Audience & targeting strategy
  • Target CAC vs. margin modelling
  • Funnel mapping (cold/warm/retarget)

Creative & Setup

  • Creative testing framework
  • Ad copy & format variants
  • Shop feed & catalogue setup
  • Landing page alignment

Reporting & Optimisation

  • Reporting built to your numbers
  • Weekly optimisation cadence
  • Budget reallocation rules
  • Monthly strategy review

How it works

It's a three-step process, start to finish.

Tell us your platform & spend

Email us with your monthly spend and which platforms you're on or considering. We'll confirm scope and the right starting point.

We scope the campaign plan

We work through audience, creative, target CAC and reporting, and compile it into a documented campaign plan. This typically takes 1–2 weeks.

Launch, test & optimise

Campaigns go live against the plan, with a weekly optimisation cadence and a monthly strategy review.

Analytics dashboard on a laptop screen

Want paid social planned alongside your other channels?

See Ecommerce Marketing

Still have questions?

The most common ones, answered straight.

Which platforms do you run?

Meta, TikTok and Pinterest. Google Shopping/PMax can be scoped alongside them where it makes sense for the account.

Do you need account access before scoping?

The initial plan can be scoped from your goals and margins alone. Full campaign build and launch needs ad account access.

How is this different from an agency retainer?

No bundled management fee or lock-in. The plan and the execution are scoped and priced per project; ongoing management is agreed separately if you want it.

Can this work alongside my existing paid search or email?

Yes — scoped to complement rather than duplicate. If you want every channel planned together, see Ecommerce Marketing.

Let's scope your paid social.

Tell us your platform and monthly spend — we'll come back with the right package and a start date.

Get a free site review