Ecommerce Marketing

One marketing plan, not four disconnected vendors.

Paid social, paid search, email/CRM and SEO — scoped together, reported against one set of numbers, and prioritised by what actually grows revenue.

ECOMMERCE MARKETING
From £1,500 / month

Monthly retainer. Final price based on channel mix and monthly ad spend

  • Dedicated ecommerce marketing consultant
  • Channel mix & budget allocation plan
  • Reporting built around one set of numbers
  • Reviewed and adjusted monthly
Start a project
Team discussing marketing performance around a table

Marketing that pulls in one direction

Most ecommerce brands run paid social, paid search, email and SEO through different people or agencies — each optimising their own channel in isolation, competing for the same customer, and reporting different numbers.

Socomm scopes the channel mix first: what budget goes where, what each channel is actually for (acquisition vs. retention), and how they support each other — before any campaign gets built.

Paid Media

  • Meta, TikTok & Pinterest ads
  • Google Shopping & PMax
  • Budget allocation across channels
  • Creative testing framework

Email & CRM

  • Lifecycle & flow strategy
  • Segmentation & personalisation
  • Retention & LTV reporting
  • Platform recommendation (Klaviyo, etc.)

SEO & Content

  • Technical SEO audit
  • Content & category strategy
  • Conversion rate optimisation
  • Organic vs. paid attribution

How it works

It's a three-step process, start to finish.

Tell us your channels & goals

Email us with what you're running today, roughly what you're spending, and where it's underperforming. We'll confirm scope and the right starting point.

We scope the channel mix

We work through budget allocation, channel roles and reporting, and compile it into a documented plan. This typically takes 1–2 weeks.

Plan handover & monthly rhythm

You receive the plan as a working document, plus a walkthrough call — and a monthly reporting and review rhythm if you want it.

Team planning session around a whiteboard

Only need one channel scoped, not the whole mix?

See Paid Social Media Ads

Or start with one channel

Each of these also stands on its own.

Paid Social Media Ads

Meta, TikTok and Pinterest campaigns scoped around your margins.

See the service →

Shopify Websites

New builds and rebuilds, scoped with a full build brief.

See the service →

Migration to Shopify

Moving from WooCommerce, Magento or BigCommerce, scoped end to end.

See the service →

Still have questions?

The most common ones, answered straight.

Do you run the campaigns yourselves, or just plan them?

Depends on the channel. We can run paid social and email directly, or hand a documented plan to your existing team or per-channel agency — agreed upfront.

How is this different from hiring a paid social specialist?

A single specialist optimises one channel in isolation. This scopes the whole mix first, so channels aren't competing for the same customer and budget.

What if I already have an agency for one channel?

That's fine. The plan is scoped around what you keep in-house or with your existing agency, and what Socomm covers directly.

How often is the plan reviewed?

Monthly by default, tied to the reporting rhythm agreed at kickoff.

Let's map your channel mix.

Tell us what you're running today and where it's underperforming — we'll come back with a plan and a timeline.

Get a free site review