Socomm is an independent consultancy for brands migrating platforms, rebuilding on Shopify, or scaling with paid social. Every project — platform or paid media — starts with a documented brief, not a guess.
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Most ecommerce rework happens because the brief was vague to begin with — a platform picked before the requirements were clear, an integration bolted on after launch, a scope that grew mid-build. Socomm starts every project with a documented brief covering platform fit, integrations, phasing and risk, before anything gets built.
It's the same document your developer, your account manager and you can all work from — so nobody is building against a different version of the plan.
02 / Who It's ForIf you're hitting the limits of your current platform — integrations, compliance, subscriptions, personalisation — a properly scoped brief tells you clearly what to change, what to keep, and what to prioritise first.
Suitable whether your build is run in-house, by an agency, or by a freelance developer. We scope the project, not anyone's day rate.
Six things a rushed brief usually skips.
A straight recommendation on Shopify, Magento or Adobe Commerce based on your actual requirements — not the platform we happen to resell.
A full build or migration brief your developer can quote and build against, not a page of bullet points.
WMS, ERP, subscriptions and payment providers mapped before build starts, so nothing gets bolted on after launch.
Compliance and industry-specific requirements built into the scope from day one, not discovered during QA.
A realistic, prioritised rollout plan, so what ships first is what actually matters first.
You work with the person who wrote the brief, not an account manager relaying it back to you.
It's a three-step process, start to finish.
Email us with what you're building or migrating, and roughly where things stand today. We'll confirm scope and the right starting point.
We work through platform fit, integrations, compliance and phasing, and compile it into a documented brief. This typically takes 1–2 weeks depending on complexity.
You receive the brief as a working document, followed by a walkthrough call to align your team — and support through build and launch if you want it.
Five ways to work with Socomm, scoped to the project.
For brands who want to know what's costing them sales before committing to a bigger project
For brands wanting paid, email and organic working as one plan, not separate vendors
For brands launching new or rebuilding an existing Shopify store
For brands moving from WooCommerce, Magento, BigCommerce or a legacy platform
The most common ones, answered straight.
Skipping straight to build is how projects end up with mid-project rework, surprise costs, and integrations bolted on after launch. A proper brief settles the expensive questions first.
We assess:
We don't sell development hours off the back of a vague brief. We hand you a brief that any competent developer can build from.
Depends on the project. Some clients want the brief handed to their own developer or agency; others want us to see it through to launch. We agree which upfront, before scoping starts.
Most briefs take 1–2 weeks once we have discovery-call access to your current setup and stakeholders, followed by a walkthrough call to talk through the findings together.
Yes. Paid social can be scoped and run on its own, or alongside a migration or build. Some clients start with paid social to prove demand and fund the platform work, then move into a full scope once traffic is coming through.
For builds: Shopify (including the Peaches theme), Magento/Adobe Commerce, and WooCommerce migrations. If you're evaluating a headless or composable setup, mention it when you email us.
For paid social: Meta, TikTok and Pinterest, with Google Shopping/PMax scoped alongside them where it makes sense for the account.
Tell us what you're building, migrating, or want to scale with paid social — we'll come back with the right starting point and a timeline.